How to increase organic traffic with a translated website

translated website

Building organic traffic is hard. But it is also the greatest investment of time and effort you can make.

Organic traffic means the content you put on your website today will drive traffic tomorrow, next month, next year, and probably even several years from now.

If you add more content, it means you will have more organic traffic. If you translate the content into one language, it means your organic traffic will double. Therefore, website translation or localization is worth the effort and money.

How to make sure that you would get high-quality website localization service which is worth investing?

Create a list of keywords relevant to your niche and business

Keywords are the keys which open the doors to new customers and let them enter into your business. If your website doesn’t have the keywords that people are using while searching for products or services similar to yours, then it means, your customers will never be able to enter through your door and will never know your business has ever existed. Therefore, it is very important to search and analyze for the keywords which are popular in the target market.

Due to mentality, cultural, economic, etc differences, these keywords might be different from the ones you can find in the dictionaries while trying to translate them. It is very important to turn to a professional localization specialist who will make a research and analyze the market, and they will give you a relevant list of your keywords in certain markets.

Localize your website content using the discovered keywords

Many people believe that to enter a new market, they would need just a translated website. In fact, they would need a localized website. It involves a bit of more work than a translated website and requires some special linguistic, cultural and SEO skills and knowledge so that your investments won’t be useless and the translated website content will drive traffic for many years.

Localizing content that is linguistically and culturally appropriate may require some transcreation work. This means tweaking the translation whilst retaining key concepts, messages and facts and filling in the keywords which are relevant in the target market. It is also essential to maintain a consistent style and tone of a company’s tone of voice across multiple languages, content types, file formats, and platforms.

URLs of the translated website

A well-structured SEO friendly URL looks concise and clean. It provides a better user experience, is easier to share. Optimizing URLs to contain keywords is good for search engine optimization and also helps consumers recognize the content they’ll see when they click a link from search results pages. The same rule works for the links from the translated websites.

The keywords in the URL of the translated website will indicate what the users of the target market want and expect. In particular, this is very important for social media users or email users. Sometimes, when there’s no anchor text used in a link, the URL itself might serve as that anchor text. And the localized keywords in the URL will do their job.

Link building of the translated website

Link building is undoubtedly the most important part in SEO and website marketing. If you’re trying to boost the authority of your translated website, one good way is to get links from locally relevant sources. It might be a bit difficult for you, as you will have to find the links from the sources that your target audience speaks. But this task can be easily fixed using localization specialist services or services from SEO guys.

While building the links for your translated website, you should always take into consideration what kind of links are important for you: links that 1) will drive direct referral traffic; 2) build visibility with your target audience for your brand; 3) build your reputation. In other words, aim for quality over quantity and don’t settle for crummy links.

By | 2017-10-15T18:30:54+00:00 October 15th, 2017|Uncategorized|17 Comments

About the Author:

Russian Translator & localization specialist, Wordpress website developer, SEO and online marketing expert. Able to develop and shape your company's voice and style in Russian & Ukrainian to ensure that it’s clear, accessible, and culturally relevant for your customers and partners throughout the Russian- and Ukrainian-speaking world.


  1. cheezydeals October 16, 2017 at 9:40 am - Reply

    I’m really enjoying the design and layout of your website.
    It’s a very easy on the eyes which makes it much
    more pleasant for me to come here and visit more often. Did you
    hire out a designer to create your theme? Exceptional work!

  2. A New Way Of Business October 16, 2017 at 5:27 pm - Reply

    Incredible points. Sound arguments. Keep up the amazing

  3. Ima December 17, 2017 at 5:37 pm - Reply

    Indeed, localized websites increase traffic and boost sales. The Russian market has always been of great interest for many companies. Translating a website into Russian is a good idea to enter the Russian market and win Russian-speaking customers.

  4. Oscar December 24, 2017 at 7:46 pm - Reply

    thanks for the post! I am going to show it to my client, localized websites certainly bring new traffic and help reach goals.

  5. Arial February 5, 2018 at 4:47 am - Reply

    Precisely! Unfortunately many SEO specialists ignore localization services. And, yes, Russian market is very attractive and vibrant!

  6. Mehran February 6, 2018 at 12:04 pm - Reply

    Love this approach! Localizing into Russian is a good technique to compete with competitors!

  7. Pablo Rebolledo February 6, 2018 at 8:44 pm - Reply

    Hello Hanna. First of all, thank you very much for sharing this kind of information with us. It is very usefull.

  8. Simon SEO February 7, 2018 at 9:36 am - Reply

    Think it’s cool in general.

    My 2 cents would be to consider making SEO case studies about this.

  9. Sergio Drum February 8, 2018 at 12:54 pm - Reply

    Good post on how to increase organic traffic! Looking forward to the following one.

  10. Tim Mullen February 8, 2018 at 10:51 pm - Reply

    Content quality even matters more now as you should produce content that will help users to accomplish their intent or reason to visit your pages. And when a user doesn’t understand the language of the website, he or she will leave it. The solution is to translate the website to the language of your target audience.

  11. Abel Sharma February 9, 2018 at 1:45 am - Reply

    Totally agree with you, Hanna.

    The experiment we did was with a few pages that didn’t get any traffic. After changing translating into Russian, we actually did notice more visits and a little push in the rankings. 🙂

  12. Mark Holand February 9, 2018 at 8:57 pm - Reply

    I also realized that translating a website into Russian would help increase organic traffic. Might take some more time. But it is worth it.

  13. Daniel February 10, 2018 at 7:59 am - Reply

    This is very helpful and I agree with all points, but I’m curious how to determine if my website should be translated into Russian.

  14. Tina Sarly February 10, 2018 at 9:33 am - Reply

    Good post Hanna! As you say there are tons of factors that can affect organic traffic, but you have give us a really valuable insight on the website translation and localization into Russian.
    Thanks so much for the info, and please keep helping us to grow 😉

  15. Charles Pensal February 10, 2018 at 4:11 pm - Reply

    Thanks for another really helpful article Hanna! Over the last few weeks I encountered a loss in rankings with my website. Will most certainly go through your mentioned possibilities of localizing the website into Russian and hope to resolve the problem!

  16. Chris Dan February 10, 2018 at 5:17 pm - Reply

    Perfect piece of information on how to increase organic traffic through Russian localization.

    I guess multilingual content is the reason of poor traffic. Target audience wants to read in their own language.

  17. Wagler Spice February 10, 2018 at 5:34 pm - Reply

    Good idea how to increase organic traffic! I have tried many techniques, but this one – never!

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